1 Who We Are

Digital Link Ltd ("we", "our", "us") is an IT company registered in Rwanda. This policy explains how we collect, use, share, and protect your personal information when you visit digitallink.rw or purchase from us.

2 Information We Collect

3 How We Use Your Information

• Fulfil orders & provide services (processing payments, delivery, returns)
• Customer support (respond to questions, warranty claims)
• Improve our store (analytics, troubleshooting)
• Marketing — only with your consent (newsletters, special offers)
• Legal compliance (tax, anti-fraud, RRA/RDB regulations)

4 Legal Bases for Processing

We process data under one or more of these grounds:

1. Contractual necessity – to complete your purchase.
2. Legitimate interest – to improve services, prevent fraud.
3. Consent – for email/SMS marketing (you can withdraw anytime).
4. Legal obligation – to satisfy tax or regulatory requirements.

5 Cookies & Tracking

We use cookies and similar technologies to:

• Remember your cart and login status
• Measure site performance with Google Analytics
• Serve personalized content or ads

You can manage cookies in your browser settings; disabling cookies may affect site functionality.

6 Sharing Your Data

We share data only with trusted third-parties necessary to run our business:

• Payment processors (e.g., Mobile Money, credit-card gateways)
• Delivery partners (for shipping labels & tracking)
• Analytics & email platforms (Shopify, Google Analytics, Mailchimp)

All partners must comply with confidentiality and data-protection obligations.

7 International Transfers

Shopify stores data on servers that may be located outside Rwanda (e.g., Canada, USA). We rely on appropriate safeguards such as standard contractual clauses to protect your information.

8 Data Retention

• Order & invoice data: 7 years (RRA compliance)
• Marketing data: Until you unsubscribe or request deletion
• Analytics cookies: Per provider default (typically 26 months)

9 Your Rights

You have the right to:

1. Access the personal data we hold about you
2. Correct inaccurate information
3. Request deletion ("right to be forgotten")
4. Object to or restrict certain processing
5. Withdraw marketing consent at any time

To exercise any right, email privacy@digitallink.rw

10 Data Security

We use HTTPS encryption, secure payment gateways, and Shopify's PCI-DSS-compliant infrastructure. Internally, access to customer data is role-based and logged.

11 Children's Privacy

Our store is not intended for children under 16. We do not knowingly collect data from minors.

12 Changes to This Policy

We may update this Privacy Policy periodically. The "Effective Date" will change; significant updates will be announced via email or on our website.

13 Contact Us

If you have questions or concerns about privacy, contact: